Blog
GEO insights and product updates
Notes on Generative Engine Optimization, brand visibility in AI search, and how we build GEOScan.
The State of GEO Readiness 2026: How 100 B2B Brands Are Preparing for the Next Generation of AI Search
We measured 100 leading B2B brands across ChatGPT, Claude, Gemini and Perplexity. The average GEO Readiness score is 47/100 — and what that reveals about who'll thrive in the next era of AI search.
Why Your Brand Isn't Showing Up in AI Answers (and How to Fix It)
A diagnostic guide to the most common reasons brands are missing from ChatGPT, Claude, Gemini, and Perplexity responses — and the specific fixes that close the gap.
GEO vs SEO in 2026: The Complete Comparison
How Generative Engine Optimization differs from traditional SEO, why both matter in 2026, and how marketing teams should split their focus between ranking and being cited by AI.
How to Measure Brand Visibility in ChatGPT, Claude, Gemini, and Perplexity
A practical guide to measuring how often your brand is mentioned, cited, and recommended across the major AI assistants — with the metrics, methods, and tools that work in 2026.
What Is Generative Engine Optimization (GEO)? A Complete 2026 Guide
Learn what GEO is, how it differs from SEO, and how to optimize your brand visibility in ChatGPT, Claude, Gemini, and Perplexity in 2026.